Neuromarketing En Accion (Spanish Edition) - Softcover

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9789506416102: Neuromarketing En Accion (Spanish Edition)

Synopsis

Se puede leer la mente del consumidor conocer sus motivaciones sus deseos y su proceso de toma de decisiones para disenar programas de marketing mas eficaces? De la convergencia entre las neurociencias y el marketing surge el neuromarketing disciplina cuya finalidad es incorporar los conocimientos en los procesos cerebrales para aplicarlos a la relacion entre la empresa y sus clientes en campos tales como la comunicacion el posicionamiento el producto el precio el branding y todos aquellos de los que se sirve una organizacion para lograr satisfacer las necesidades de sus clientes. En este libro Nestor Braidot le explica como aprovechar el neuromarketing independientemente del tamano de la empresa en la que pertenezca del producto que venda y del tipo de consumidores a los que se dirija. Un libro en definitiva que pone a su alcance tecnicas y conocimientos a las que hasta ahora solo accedian las multinacionales. Ponte al dia con la disciplina que esta revolucionando el mundo del marketi

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  • PublisherGranica
  • Publication date2013
  • ISBN 10 9506416109
  • ISBN 13 9789506416102
  • BindingPaperback
  • LanguageSpanish
  • Edition number1
  • Number of pages232
  • Rating
    • 4.00 out of 5 stars
      20 ratings by Goodreads

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