Chic restaurants, modernist lobbies, exotic beaches, retro ski wear, stylish underwear, haute couture luxury accessories--Jordi Labanda illustrates it all in his familiar, faux-naif, super-cool, sophisticated style. Combining the look of comic books (Archie not Superman) and little girls' picture books with a dashing retro flair, an elegant line, and a unique interpretation of commercial advertising concepts, Labanda creates seamless, mildly sexy worlds in which everything looks good enough to want and human relations sit front and center. Drawing in gouache on paper with marten-hair brushes, Labanda makes no use of computers. Hey Day is the first compilation of his work, providing a wide, gorgeous variety of the imagery he has created over the last few years.
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Jordi Labanda was born in Uruguay in 1968 but has been living in Barcelona, Spain since the age of three--where he is considered a national celebrity, named "Person of the Year" by the magazine Hola. After studying industrial design he decided to become a commercial illustrator and, since 1994, has worked with several prominent newspapers and magazines in Spain, including La Vanguardia, El Pais, Woman, Elle, and Vogue. In 1995 he began working extensively with the international media, including such clients as Details, Interview, Cosmopolitan, Marie Claire, The New York Times Sunday Magazine, The New Yorker, Seventeen, and Wallpaper. Corporate clients include Abercrombie & Fitch, American Express, Covergirl, Geffen Records, Knoll International, Neiman Marcus, Nickelodeon, and Pepsi.
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