Blue Sky Strategy - Softcover

Kinyanjui, Dr J Nganga

Softcover

ISBN 10: 9966120696 ISBN 13: 9789966120694

Publisher: Dr. Kinyanjui Nganga, 2018

Synopsis

In Blue Sky Strategy, the conventional market space is referred to as the Chess Game Markets. In the game of chess, the victory of the players depends on their ability to outmaneuver competition through studying opponent’s strategic moves. The underpinning strategy is gaining competitive advantage through continuous market intelligence. In Chess Game Markets, the size of the chess board (market size) is a constant. Players focus on increasing their market share. Players are classical economists who view business in terms of a Zero-Sum Game - if one side gains market share, the other side loses. Hence business in Chess Game Markets is a bloody affair. It is assumed in Chess Game Markets that players start with the same number of chessmen (economic opportunities) and the strength of the chessmen (strength of the players) is a constant – If you’re a Pawn, you can’t fight it out with a Horse – you need to keep a safe distance from the big boys, else they’ll finish you – they’re infallible. Players in the Chess Game Markets believe in knowing their place - they are victims of fate. Blue Sky Strategy is a clarion call from operating at Ground Zero to doing business at Cloud Nine by creating an economic eco-system whereby entrepreneurs are life-long consultants who build strategic partnerships with customers. Blue Sky Strategy is a 5-Level Strategy that guides players how to systematically move from lower levels of competitive business to higher levels of differential business through harnessing talents, gifts and skills to disrupt the status quo and shape the future.

Edition details

• Publisher: Dr. Kinyanjui Nganga
• Publication date: 2018
• ISBN 10: 9966120696
• ISBN 13: 9789966120694
• Binding: Paperback
• Language: English
• Edition number: 1
• Number of pages: 66