The Tipping Point. (Audio Book, CDs)

Gladwell, Malcolm.

ISBN 10: 1586217453 / ISBN 13: 9781586217457

Published by Warner Audiobooks, 2005., 2005

About this Item

3 CD's, about 3 hours, abridged, read by the author. Good conditon. "How little things can make a big difference.".

Seller Inventory # 26068

Bibliographic Details

• Title: The Tipping Point. (Audio Book, CDs)
• Publisher: Warner Audiobooks, 2005.
• Publication Date: 2005
• Language: English
• ISBN 10: 1586217453
• ISBN 13: 9781586217457
• Seller catalogs:
  • Psychology

About this title

Synopsis

Discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.





The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

About the Author

Malcolm Gladwell is the author of five New York Times bestsellers: The Tipping Point,Blink, Outliers,What the Dog Saw, and David and Goliath. He is also the co-founder of Pushkin Industries, an audio content company that produces the podcasts Revisionist History, which reconsiders things both overlooked and misunderstood, and Broken Record, where he, Rick Rubin, and Bruce Headlam interview musicians across a wide range of genres. Gladwell has been included in the Time 100 Most Influential People list and touted as one of Foreign Policy'sTop Global Thinkers.