Savvy advice for adding video to your marketing plan Video marketing is rapidly gaining popularity in onlinemarketing and this fun-but-practical guide presents you with allaspects of video marketing from planning to production todistribution. You'll learn how to create a video strategy, producean effective video, put it online, and get your video to the rightconsumers so you can help your business succeed. The author teamhas vast experience in video creation and marketing and exploresten video campaigns so you can learn from their successes andchallenges.
- Offers an overview of the video marketing process, how to buildit into an existing marketing plan, and create a video outline
- Covers the necessary steps for creating the video, fromscripting to shooting to editing
- Walks you through the process of sharing video on a companysite, social site, or other hosts and then draw the rightaudience
- Details the new frontiers of video marketing including mobilevideo and measuring results
Featuring invaluable advice for creating an effective videomarketing campaign, Video Marketing For Dummies is essentialreading on this marketing trend.
Create a buzz-worthy video to reach the right audience and driveyour marketing
The rise of online video makes adding video to your marketingplan a must. A good marketing video can grab customers' attentionand maybe even boost your profits. This book collects the expertiseof four video marketing pros who share the tools needed to getmaximum return on video investment. From marketer to producer toeditor, you'll learn it all!
Get down to the basics — start down the path of creatingeffective marketing videos by deciding on the right concept foryour plan
Send the right message — figure out what you want tocommunicate, make it compelling, turn it into a concept with visualimagery, and script it in detail
Prepare for production — find everything you need to knowabout creating your budgets, finding locations, recruiting cast andcrew, and covering all the legal requirements
Lights, camera, action — learn the right tools to get itall shot and benefit from techniques and tips used by professionalfilmmakers
Walk the red carpet — follow the right methods to reachyour target audience and get viewers on the web
Maximize your investment — use your production skills tocreate videos for training and other internal applications
Open the book and find:
Why you must take advantage of video marketing
Ways to stretch a small budget to make your video shine
The tools and tips for creating compelling video content
How to master the art of editing
Tips for adding the right sounds and effects
Steps for sharing your video on YouTube
How to use social media to get your video seen
Advice on how to use humor to create more memorable videos
Learn to:
Build video into your marketing plan and create a videooutline
Create compelling content that appeals to viewers
Choose the right sites for your video to reach customers
Measure the results of your video marketing efforts
