Working nine to five isn t the only way for them to make a living. They would rather start their own businesses than climb a corporate ladder. Salary is not their primary motivator. And they certainly aren t going to work twenty years at the same company to receive a gold watch at the retirement party. Generations X and Y are changing the way our world works because what s worked in the past isn t working for them. In many ways, they are like rock stars: young, talented, high performance, high maintenance, and in high demand. They have talent to offer, but they won t waste their time working for a talent agency that doesn t land them the gigs or give them the respect they want and deserve. Rock Stars Incorporated dispels the myths about the slacker, self-centered generations, and provides valuable insight on how to manage, motivate, and market to these rising stars. Read this book to rediscover a workforce with tremendous promise and talent, the very talent that can lead your company towards a bright and prosperous future.

About the Author:

Sarah L. Sladek is the president and CEO of Limelight Generations, one of the only generational marketing companies in the United States specializing in Generations X ,Y, and Z. She is also author of The New Recruit: What Your Association Needs to Know About X, Y, & Z, one of the first books to address the generation gap in membership associations.

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