Attitudes And Persuasion: Classic And Contemporary Approaches - Softcover
Synopsis
This book provides a needed survey of a truly remarkable number of different theoretical approaches to the related phenomena of attitude and belief change. It focuses on variable perspective theory which is far more deserving of attention than the present level of research activity.
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About the Author
Richard E. Petty and John T. Cacioppo are professors of psychology at Ohio State University. Richard E. Petty and John T. Cacioppo are professors of psychology at Ohio State University.
"About this title" may belong to another edition of this title.
- PublisherWestview Press
- Publication date1996
- ISBN 10 081333005X
- ISBN 13 9780813330051
- BindingPaperback
- LanguageEnglish
- Number of pages336
- Rating
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